Esquire Magazine, in its September issue, made a comprehensive and fascinating “Encyclopedia of Now: The People, Places and Ideas that matter right now.” At the bottom, they had a streamline list entitled, “We Regret to Inform you that you are no longer Now,” and there are a few things on this list that should not be categorized as such.

Cupcakes

Cupcakes are and ever shall be awesome, world without end, Amen.

It doesn’t matter if cupcakes are dubbed “cool” or not,the true believers know that they are and always will be cool and delicious, and that is what makes them Perpetually Now.

Going Green

Clearly whoever wrote this post hasn’t visited the trendy side of Brooklyn in a while. I would think that with Esquire’s informed view of climate change, (If you frequently read the Editor’s Letter, you know what I’m talking about.) they would know that going green, however you may go about it, is a necessity for the foreseeable future–that makes it very Now.

Lady Gaga

*Ahem*

As of August 2010, Gaga has sold more than 15 million albums and 51 million singles worldwide.[4][5] Both Time magazine and Forbes included Gaga in its annual Time 100 list of the most influential people in the world and the 100 Most Powerful and Influential celebrities in the world, respectively.[6][7] Forbes also placed her at number seven on their annual list of the World's 100 Most Powerful Women.[8]Both Time magazine and Forbes included Gaga in its annual Time 100 list of the most influential people in the world and the 100 Most Powerful and Influential celebrities in the world, respectively.[6][7] Forbes also placed her at number seven on their annual list of the World's 100 Most Powerful Women.[8]

At this point, saying that Lady Gaga is not now is like saying that Madonna or Beyoncè is not now–you’re just going to make yourself sound like an idiot.

Netflix

With Netflix now streaming to just about every game system made in the last ten years, the ingenious system is taking over television and movies as we know it. In my house alone (which fits in the demographic of 20-35 year olds) we stream to all our computers, our xbox, our playstation, and our wii. We’ve given up paying for TV, because we have Netflix.

 

So Equire, occasionally, you might want to step out of the office once and see what the average person (not New Yorker, not millionaire, not hipster–average person) is doing before you decide to publish your little lists.

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