First up on our Quotes we Carry, it’s BeetleJuice.

Lydia: Beetlejuice, Beetlejuice, Beetlejuice
Betelgeuse: It's  showtime.

In the 23 years since this film was released, Beetlegeuse and Tim Burton have become rock stars in our society, transcending the typical power of a single film. Anyone who existed in the 90’s knows who Beetlegeuse is, whether they’ve seen the movie or not. So why was this movie and character so memorable? My theory is, Beetlejuice marks many people’s first exposure to the gooey innards of Tim Burton’s mind, and based on his successes since then (Edward Scissorhands, The Nightmare Before Christmas, Sleepy Hollow, Corpse Bride and Sweeney Todd: The Demon Barber of Fleet Street) people seem to like those innards. The film made a generation of weirdish, nerdy teenagers feel like they weren’t alone with their macabre imaginations.

Additionally, Bettlegeuse himself is the mischievous stock character that is rooted deeply in our society and mythology. Like Anansi, Brer Rabbit, and Puck, before him, the audience is amused by Bettlegeuse’s tricks, while the characters interacting with him are simply horrified. Moreover, these tricks are set in the 20th century, and far more appealing to an audience than watching two country animals trick one another.

As for the quote, itself, it is uttered by the absurdly goth and wholly sympathetic Lydia Deetz. At the time, Lydia is watching her two friends suffer at the hands of the repulsive Otho. Lydia has an inkling that Beetlegeuse is terrible, and realizes that she may suffer the consequences of her actions in an eternal matrimonial bond with the creature who tried to kill her a few short scenes before. However, while watching her friends suffer, she is faced with a real-life Machiavellian crisis. Anyone who’s ever had to make the choice of doing something wrong in hopes that it would eventually help someone can relate to Lydia’s predicament at the time of this quote.